The development of your Brand DNA is the indispensable strategic stage on your way towards a strong brand.
Your Brand DNA will determine the brand strategy and:
- inspire your product development
- inspire your corporate identity design
- inspire your packaging design, advertising, POS, ...
- simplify your internal and external brand management
- creates for you relevant differentiation
- is the basis for approval, correction or refusal of all your brand related initiatives
- is developed so it can be used daily by everyone in your organization
It is the basis for all Brand Imagineering initiatives that will create or strengthen your brand.