Brand Imagineering goes much deeper than classic communication efforts and creates dynamic brand worlds,
efficient, coherent and integrated, with a fast and high impact on your target group and your R.O.I.
In the Brand Imagineering process every touch point between your brand and prospect/customer is listed,
then evaluated. Together we select a number of touch points and activate the communication efforts that
will help you to realize your goals.
Touch points can be: product, packaging, POS, advertising, web, brochures, shop design, ...
But also: signage, company buildings, what the receptionist sais when a call comes in, how your truck driver
behaves when making deliveries, your car park, your stationary, events you organize, the way you inform the
press, your loyalty programme, your in store activities, promotions, ...