02.04.2020 - Brandnews
Vandermaesen en Brandlab zijn geen onbekenden voor elkaar. Eerder werkten ze al samen op een Delhaize project. Nu ging de focus naar het Vandermaesen merk, …
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Fedustria

Creating a new brand respecting the old brands and a lot of sensitivity

Fedustria - Creating a new brand respecting the old brands and a lot of sensitivity

Brandlab action areas
Brand DNA, naming, graphic design

In short
The wood federation and the textile federation decided to merge. Doing that they needed a Brand DNA,
a new name and graphic identity. Needless to say that this was sensitive business.

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Brand DNA strategic analysis Naming and logo design

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