Isis 2010 - Italo Suisse
Creating a completely new positioning for the Isis chocolates brand
Brandlab action areas
Brand DNA, packaging design, POS, brochures
We already worked for this client in 2005, but one day he was seduced by another agency. In 2009 however he came back to us with the request to create a new packaging design for his chocolate brand. We looked at the market, the existing products and came back with a Brand DNA and a recommendation to change not only the packaging design, but also the positioning, the products, the physical packaging and the "rituals".
Big plans became a big and successful job with new differentiating recipes, new chocolate shapes, an intriguing packaging with exciting rituals. Introduction to retailers early 2010, a success.
Contact us for a full presentation.