Re-branding a pickled herring brand
Brandlab action areas
Brand DNA, brand architecture, naming, graphic design, packaging design, www.le-fish.be, activation in retail
The client approached us when his sales of pickled herring were dropping. Research showed problems and opportunities. Based on the Brand DNA we developed, we recommended a 360° plan with a new name,
new packaging, media communication, online communication and in store communication. The client won
several awards with his new products. We won a Pentaward with the packaging design.
Contact us for a full presentation.