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Le Fish

Re-branding a pickled herring brand

Le Fish - Re-branding a pickled herring brand

Brandlab action areas
Brand DNA, brand architecture, naming, graphic design, packaging design, www.le-fish.be, activation in retail

In short
The client approached us when his sales of pickled herring were dropping. Research showed problems and opportunities. Based on the Brand DNA we developed, we recommended a 360° plan with a new name,
new packaging, media communication, online communication and in store communication. The client won
several awards with his new products. We won a Pentaward with the packaging design.

Contact us for a full presentation.


Brand DNA strategic analysis Naming and logo design Packaging design Website look & feel design Media advertising Media advertising Media advertising In store recipe leaflet Pages in sales catalogue Pages in sales catalogue Stand design Vehicle design Vehicle design

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