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Les secrets du chef

Creating a brand and shop concept from a wild idea (growth 48%)

Les secrets du chef - Creating a brand and shop concept from a wild idea

Brandlab action areas
Brand DNA, naming, graphic design, graphic identity, shop design

In short
Two cooking enthusiasts came to see us with a wild idea: selling cooking utensils and giving cooking courses in a series of 10 shops to open in the next years. Being cooking enthusiasts we loved the idea, developed a differentiating Brand DNA and created Les Secrets Du Chef. Every year since the launch, the results beat the business plan with 48%. Shop two is open, new shops planned. Fancy opening a franchise?

And oh yes, they won an international 'innovative design' award with the shop.

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Images

Brand DNA strategic analysis Naming and logo design Shop design Shop design Shop design Shop design

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