Les secrets du chef
Creating a brand and shop concept from a wild idea (growth 48%)
Brandlab action areas
Brand DNA, naming, graphic design, graphic identity, shop design
Two cooking enthusiasts came to see us with a wild idea: selling cooking utensils and giving cooking courses in a series of 10 shops to open in the next years. Being cooking enthusiasts we loved the idea, developed a differentiating Brand DNA and created Les Secrets Du Chef. Every year since the launch, the results beat the business plan with 48%. Shop two is open, new shops planned. Fancy opening a franchise?
And oh yes, they won an international 'innovative design' award with the shop.
Contact us for a full presentation.