02.04.2020 - Brandnews
Vandermaesen en Brandlab zijn geen onbekenden voor elkaar. Eerder werkten ze al samen op een Delhaize project. Nu ging de focus naar het Vandermaesen merk, …
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Mayerline

Fine tuning the brand before roll out in 20 new shops (growth 36%)

Mayerline - Fine tuning the brand before roll out in 20 new shops

Brandlab action areas
Brand DNA, logo-design, catalogue design, database analysis, shop design, POS, visual merchandising,
sale-communication, sales support, brand management & planning

In short
Before rolling out the Mayerline brand in some 20 new shops over the next three years, the client asked us to review his brand on all levels. We did and recommended a number of changes, based on the Brand DNA. Together we also implemented them. Result: a stunning 36% growth.

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Images

Brand DNA strategic analysis Logo re-design Brochure design Integration of the new logo Sale communication Store design based on Brand DNA Store design based on Brand DNA Store design based on Brand DNA

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