Brandlab action areas
Top's Foods is a Belgian based company specialized in ready made meals for retail and airlines. It is part of the Thai CP group. When they wanted to re-design their range of € 1 pasta they called upon Brandlab.
We decided that a cheap meal, that tastes really good, should also look good and developed life style inspired sleeves that go around a transparent container that heroes the product.
A different approach was developed for the air-meals. In the old days it didn't matter how your air-meal was packaged, as long as it was handy for the crew to heat, it was okay.
Today however air-meals need to sell themselves, since you can choose on the menu between various meals ànd brands. And need to pay extra for it. So we developed a packaging design
that is worth the extra euro.
Contact us for a full presentation.