13.08.2018 - Brandnews
Samenwerking Brandlab, producent en retailer resulteert in een vernieuwde totaalaanpak...
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Top's Foods

Packaging ready made meals for retail and... airlines

Top's Foods - Arming a brand for the export market

Brandlab action areas
Packaging design

In short
Top's Foods is a Belgian based company specialized in ready made meals for retail and airlines. It is part of the Thai CP group. When they wanted to re-design their range of € 1 pasta they called upon Brandlab. We decided that a cheap meal, that tastes really good, should also look good and developed life style inspired sleeves that go around a transparent container that heroes the product.

A different approach was developed for the air-meals. In the old days it didn't matter how your air-meal was packaged, as long as it was handy for the crew to heat, it was okay. Today however air-meals need to sell themselves, since you can choose on the menu between various meals ànd brands. And need to pay extra for it. So we developed a packaging design that is worth the extra euro.

Contact us for a full presentation.

Images

Packaging design - Air meals Packaging design - Air meals Packaging design - Air meals Packaging design - Air meals Packaging design - Pasta Packaging design - Pasta Packaging design - Pasta

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