Vakantiegids

Creating an off line campaign that boosted web visits with some 800%

Brandlab action areas
Brand DNA, advertising, direct mail

In short
The client, a newspaper publisher, had created a website with vacation rentals. In the launch period putting homes on this site was free, since the client could not show a high visitor rate. They asked us to develop a print campaign that would boost the visits rapidly so they could start invoicing people and companies, having homes on the website. In a few weeks the number of visitors grew with 800%.

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